3 Ways Project Managers Can Boost Customer Engagement

As learned in the PMP certification preparation, here are three ways in which your project managers may assist in improving customer engagement.

   

Helping set and communicate expectations to customers

Project managers must be well-versed in customer’s expectations. They understand the value of communication in effective team leadership and must apply it to their consumers. Rather than asking customers if they would love a certain product or initiative, utilise it to find unmet expectations.

It's crucial to distinguish between a customer's ability to express concerns and their ability to characterise symptoms as a result of their expectations. Project managers increase their capacity to prescribe answers and solutions based on expectations rather than merely "stated" problems by communicating with customers more frequently.

At the end of the day, how well your product meets a customer's expectations determines their experience. Customer engagement skyrockets when you can apply actual concepts and processes to abstract expectations.

2.    Work closely with other teams

Being the owner of customer expectations raises your value to other teams. Understanding customer expectations is not the same as compiling a list of them. Project managers who can make these connections are more likely to operate in tandem with different departments within a business.

Customer expectations can be obtained and interpreted in a variety of ways by various teams - as learned in the PMP certification preparation. Interacting with other teams internally on critical data points can bring new perspectives on how to interpret consumer feedback, just as talking to customers on a frequent basis can develop strong collaborations in designing around solid customer feedback.

If you can offer results that satisfy both internal teams and customers with unrivalled reputation as a project manager, you've successfully secured future business for the organisation.

3.    Fight for transparency

When customer engagement dwindles, projects, products, and enterprises collapse. Customers who feel detached, sceptical, or undervalued cannot survive. Even when there are no consumers involved, project managers are actively urged to instil the same strong feeling of transparency that they have with their teams into day-to-day operations.

Customers respect businesses that are transparent and honest, and customers respect businesses that are transparent and honest. When it comes to their productivity, this means no unpleasant shocks, hidden motives, a lack of information, or data obfuscation. A healthy transparency ecosystem also maintains critical expectations flowing in both directions.

In the end, this implies that projects are completed on time, on budget, and deliver value to both parties. Project managers that can fight for transparency and define accountability are the most successful. When customers realise that they are responsible for offering feedback and that you are responsible for producing an even better product or service, they will actively engage with you.

Want more insights on the same? Take on the CAPM, PMP, or PfMP course today!